Olympic National Park is located in Port Angles, WA. The park covers 1 million acres, including a rainforest, alpine highlands, lakeshores, and wild Pacific coastline, offering a wide variety of activities. The identity redesign focuses on the park's three different ecosystems. The color scheme is organic, bringing in color from each ecosystem. The use of simplistic lines and shapes can be found throughout the design. Utilizing a design style that is easily readable for all viewers.
LOGO
FLAT DESIGN: COLOR • BLACK & WHITE
STATIONARY PACKAGE
ADVERTISING
INFORMATIONAL BROCHURE
BILL BOARD
VEHICLE WRAP
PARK FLAG
HARDCOVER BOOK
FLAT DESIGN • FRONT/SPINE/BACK
BOOKMARK
FAN POSTER
MOCKUP • FAN POSTER
MERCHANDISE
PATCHES
MOCKUP • PATCHES
BABY T-SHIRTS
MOCKUP UNISEX BABY T-SHIRTS
FLAT BILL HAT
MOCKUP • UNISEX HAT
COFFEE MUG
MOCKUP • COFFEE CUP